It’s no secret that the U.S. market is massive. Be it consumer goods, B2B software, professional services, or so many more, markets in the U.S. are very large and it’s a big reason why companies from around the world want to expand into the country. But, with a huge economy comes huge competition. So, for companies wanting to enter the U.S. market, it’s often better to walk before you run. Hiring a Bespoke Growth Marketing Team is a simple and effective way to do so.
If you run a business that markets and/or sells online, you have a distinct advantage in terms of expanding into the U.S. Unlike companies that have to build long-term partnerships or have to navigate distribution relationships, you can tap into online marketing to test whether it’s worth your investment. But, while it may be easier for you vs. other companies, it also requires a deep understanding of the U.S. market and experts that know how to test various online marketing channels.
Hiring a Bespoke Growth Marketing Team (click here to learn more about Bespoke Growth Marketing Teams) is a good way for international companies that conduct sales and marketing activities online to test the U.S. market. For example, in Europe:
A French fashion e-commerce brand may want to test the U.S. market to determine whether it can profitably expand there.
A German software company may want to determine whether it can acquire customers in the U.S. in a way that CAC (Customer Acquisition Cost) is less than the LTV (Lifetime Value) of those customers.
An Italian mobile app developer may want to test whether they can grow their app audience in the U.S. in a profitable manner.
So, what are the options for these companies:
Option One: Test online marketing and sales themselves.
This is the cheapest option but also has the lowest likelihood of success. You may not know the language. You may not understand the culture. Or, you may not know the language nor the culture. Just like expanding to any country, the likelihood for success will be very low. Even if your team knows American English and has a good understanding of some of the American culture, it may be difficult to understand some of the nuances of marketing and selling online in the U.S. in a way that will give you a strong chance for success.
Option Two: Hire a U.S. based team.
You could hire a U.S. based team. While this has the highest chance of success, this also is expensive and inflexible. If you hire full-time people in the U.S., you will need to establish a U.S. entity and you will need to conform to both the federal and state laws of the U.S. in terms of full-time employment.
Option Three: Hire freelancers who are in the U.S. and/or understand how to market in the U.S.
This is a good option if you just need to hire one or two on a part-time basis. You can hire these folks in a flexible and (sometimes) an affordable manner. You will have flexibility in your hiring and can find people across different channels. For this option, it is important you focus on experts like those on Growth Collective or other expert marketing freelance platforms. The challenge with this approach can be that you have to manage multiple freelancers and you it’ll be difficult if you have bigger ambitions with your testing and scaling.
Option Four: Hire a U.S. agency with experience marketing and selling in the U.S.
This is also a good option. You get a team with experience and you can find agencies that can help you test multiple channels. However, this can also be the most expensive route and also can be difficult to find teams that have the exact experience with the industries, channels and tools you may need.
Option Five: Create A Bespoke Growth Marketing Team.
This approach blends the advantages of an agency with the advantages of hiring freelancers. You get the flexibility and affordability of hiring freelancers with the oversight, expertise and strategy of an agency. These Bespoke Teams can be hired for a finite amount of time or indefinitely. You can also hire a Bespoke Team for the testing period of entering the U.S. market and then hire a full-time team once you have decided that you want to truly invest in scaling into the U.S.
If you choose to test hiring a Bespoke Growth Marketing Team, Growth Assembly is a great partnering in doing so. If you are a company looking to test the U.S. market, Growth Assembly:
Offers Bespoke Marketing Teams That Know The U.S. Market: Growth Assembly works with its sister company, Growth Collective, to assemble teams from the over 950+ experts on the Growth Collective platform. These experts have a deep understanding of the U.S. market with many of these experts having worked at top start-ups such as Google, Facebook, AirBnB, Instacart and Coinbase as well as large Fortune 500 companies such as IBM, Coca-Cola, Dow Jones and Visa. Most of the experts in our Bespoke Teams are based in the U.S. and we also have top experts from South America that have excellent experience in the U.S.
US & European Presence
We have company leadership in both throughout the United States as well as Europe. If you are a European company, this means that you can work with management on your time zone while also having a team executing your expansion in the United States. Our European headquarters are in Heidelberg, Germany.
Rapidly Test, Measure & Scale
Our company is founded and run by start-up veterans that act quickly and know the importance of testing. You don’t know what channels will work for your company in the U.S. so testing rapidly and efficiently is key. Our approach is to define a plan for testing, testing across multiple channels and providing regular reporting to determine if continued investment is worthwhile.
Have A Custom Built Team
You need a team that understands your industry and your business model while also being experts in your chosen growth marketing channels. Each Bespoke Team is assembled based on their experience and expertise and work together for a common goal…to help you test the U.S. market and then helping you to scale.
Hire Experts Only
We only have the top 3% of marketing experts across leading growth marketing channels. We are an invite only platform and we do vetting to ensure that each expert will contribute to the growth of the clients we work with. All experts have certifications and have worked with some of the best companies in the U.S.
Quick & Flexible
We can get your Bespoke Team assembled and ready to go within a few business days. While it’s important to test for at least 120 days, there are no long term contracts and there is the flexibility to scale up and down the team as needed.
Simply stated, Bespoke Teams from Growth Assembly help you test the U.S. market in an affordable, effective and efficient manner.
